Ke (Kerry) Shang 12D
HIKARI is a Japanese website and organisation dedicated to independent music and creativity. The organisation is dedicated to conveying to their target audience a youthful, energetic and unique aesthetic. HIKARI plans to enter the Australian market, and HIKARI’s latest project is a summer music festival to be situated in Melbourne CBD, Victoria in January 2023. The festival is aimed at a young target audience group of both male and female between the age of 17 to 27 who lives in inner metropolitan suburbs of Melbourne, with a mid-high socioeconomic status.
Presentation One | Digital branding
Presentation one consists of a logo and brand identity that identifies and promotes the music festival to the target audience.
Presentation Two | Digital tickets
Presentation two consists of a set of tickets for the three-day event, acting as the credentials for the audience to enter the festival.
1 to 5 | Hikari music festival branding | Digital presentation and 3D construction
6 to 7 | Hikari ticket design | Digital presentation
8 | Environmental design | Digital presentation
9 | Fabric design and packaging | Digital presentation
HIKARI is a Japanese website and organisation dedicated to independent music and creativity. The organisation is dedicated to conveying to their target audience a youthful, energetic and unique aesthetic. HIKARI plans to enter the Australian market, and HIKARI’s latest project is a summer music festival to be situated in Melbourne CBD, Victoria in January 2023. The festival is aimed at a young target audience group of both male and female between the age of 17 to 27 who lives in inner metropolitan suburbs of Melbourne, with a mid-high socioeconomic status.
Presentation One | Digital branding
Presentation one consists of a logo and brand identity that identifies and promotes the music festival to the target audience.
Presentation Two | Digital tickets
Presentation two consists of a set of tickets for the three-day event, acting as the credentials for the audience to enter the festival.
1 to 5 | Hikari music festival branding | Digital presentation and 3D construction
6 to 7 | Hikari ticket design | Digital presentation
8 | Environmental design | Digital presentation
9 | Fabric design and packaging | Digital presentation
HIKARI is a Japanese website and organisation dedicated to independent music and creativity. The organisation is dedicated to conveying to their target audience a youthful, energetic and unique aesthetic. HIKARI plans to enter the Australian market, and HIKARI’s latest project is a summer music festival to be situated in Melbourne CBD, Victoria in January 2023. The festival is aimed at a young target audience group of both male and female between the age of 17 to 27 who lives in inner metropolitan suburbs of Melbourne, with a mid-high socioeconomic status.
Presentation One | Digital branding
Presentation one consists of a logo and brand identity that identifies and promotes the music festival to the target audience.
Presentation Two | Digital tickets
Presentation two consists of a set of tickets for the three-day event, acting as the credentials for the audience to enter the festival.
1 to 5 | Hikari music festival branding | Digital presentation and 3D construction
6 to 7 | Hikari ticket design | Digital presentation
8 | Environmental design | Digital presentation
9 | Fabric design and packaging | Digital presentation