Zoe Baltas | 12P

Green Haven is a gardening company that focuses on sustainable, practical, and innovative tools, aiming to ensure plants remain healthy while not being attended to frequently by users, ultimately reducing the stress of daily maintenance for those busy or less mobile individuals.

A large central basin feeds water through a clear, flexible accordion-style tube into removable elastic pots, combining sleek functionality with soft, approachable curves. The transparent tubing communicates clarity and reliability, making the system feel intuitive and trustworthy. Targeted at middle-aged plant lovers with limited time or experience, the design is simple, customizable, and accessible. 3D Digital drawings visualize usage clearly, while lightweight, sturdy materials ensure affordability and portability. The message is ease, sustainability, and innovation. Every choice supports Green Haven’s goal to create a functional, eco-conscious, and audience-focused system that empowers users while reinforcing the brand’s identity as a leader in modern gardening solutions.

Accompanying this, an Interactive App offered by Green Haven educates users about plant care through documentary-style content and journalistic information. The app targets users who enjoy learning and have a passion for gardening, with a focus on plant identification and exploration. The Apps interface uses a clear layout with a magnifying glass feature to highlight details and provide clarity on each plant’s characteristics and care needs. Light pastel hues of yellow, blue, and green create a calm, inviting atmosphere while promoting accessibility through neutral tones. Interactive elements encourage engagement, and intuitive navigation allows users to learn at their own pace. Overall, the app reinforces Green Haven’s commitment to sustainable plant care by empowering users with knowledge in an enjoyable and visually appealing way.

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Stuart Burley | 12F